And the reason why we’re doing that is we found that having it as a second-class thing inside the Facebook app makes it so there’s more friction to replying to messages, so we would rather have people be using a more focused experience for that.”Įssentially, Facebook sees Messaging within its main apps as slow, buried, and sub-optimal overall. “the other thing that we’re doing with Messenger is making it so once you have the standalone Messenger app, we are actually taking messaging out of the main Facebook app. In an onstage talk I did with Mark Zuckerberg in November, the CEO revealed an explanation for today’s change that Facebook’s PR team just referred me to: The only way to escape the migration is to either have a low-end Android with an OS too old to run Messenger, use Facebook’s mobile web site, or use Facebook’s standalone content reader app Paper. And you can bet some users are going to be angry. Eventually, all Facebook users will get migrated to this new protocol.
Notifications about the change are going out to some users in Europe starting today, and they’ll have about two weeks and see multiple alerts before the requirement to download Messenger kicks in.
Soon, all iOS and Android users will have a hotlink at the bottom of their Facebook app that will open Messenger.
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